Everybody desires to achieve the best results as far as search engine rankings are concerned. Many aspiring website owners have found this to be rather a hard task mainly due to the cut-throat competition that exists in this field. While a few decide to fight their way to the top legally, the majority resolve in malpractices that are also referred to as SEO spamming techniques. Search engines, especially Google have been on the forefront in fighting this malpractice by imposing severe measures on your website if it is found to have breached SEO laws. In the course of the introduction of Google Penguin, many sites have been brought down. What is annoying is the fact that your site may be a victim even if you happened to practice these techniques unknowingly.
Below are some of the latest trends in SEO spamming
Social Media Spamming
Ever since people realized the power web 2.0 has, they have been making a lot of efforts to channel it towards their own benefits. In order to get some of this traffic, you only need to create a fake profile, put information an pictures about a subject matter that people love then start liking or following popular pages. Members from these pages will notice your page and like it in the end you will end up with a viral following that you can channel according to your need.Page Cloaking
Page cloaking has emerged to be one of the serious SEO spam in recent times. This process involves creating a page then manipulating the address accessed by a search engine. This eventually results in a situation whereby the page Internet users view is not the same page submitted to the search engines. Many people have resorted to this practice to boost their search engine rankings.Product review spamming
Product review spamming is an effective spamming methodology that can be actually achieved within a short time. This is because the procedure only involves writing some fake reviews about a particular product so as to capture consumer’s attention.Cross Linking
Cross linking is fast emerging as a popular method for generating traffic to your own site. This is a practice that is mostly used by bad neighbors, sites on the same IP address or those owned by the same person. For example, if there are three sites, the first site will contain a link to the second one, the second to the third and the third to the first. This process is simple but it can also be made complex with addition of more sites and manipulating some of the algorithms.Guest blog spamming
Initially, guest blogging was meant to relay information about a certain product or service to visitors who have no idea about the original site. This method is used to give truthful information that will enable the consumer make decisions on whether to embrace the product or not. The rise in spamming methods has not spared guest blogging either since those responsible visualize this as a method to earn links to their sites. This is the main reason why you may have seen low quality posts with backlinks on them published on another person’s website.Impersonation
A search engine like Google ranks content from Google plus and Google circles higher than the other sites. This has resulted in proficient and informative writers gaining popularity hence many people will want to access more content from them. Another individual may open up an account with an almost similar author name and start posting his or her own content. This practice will enable him get some of the traffic that was originally directed to the genuine author.Social signal spamming
Google search engine has found a way of ranking social media posts, especially from Google+ high on their searches. This situation has made these sites a potential way for spammers to market their content. One only needs to create a profile and spice it up with a few pictures and posts that people will end up liking. The good thing about the social signals is that whichever topic you write about, you will at least get a good number of followers. After you have gained a desired number of followers, provide links in your posts to redirect whoever clicks on them to your site. Since Google and some other search engines prioritize this platform, it has eventually turned out to be an easy-to-use spamming technique.
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